Firezza - Demand Proper Pizza

Our new social pizza experience has finally arrived in Soho

Proper pizza by the metre, crafted with passion, fire-baked superfast

Blended with craft beer, carafes of wine and organic coffee at prices you’ll love

To celebrate the launch, we are giving you a FREE drink to enjoy, valid until 19th May

The main event

Proper Pizza from £6

Proper pizza, by the metre. Hand-stretched and fire-baked at 430 degrees. Why so hot? It’s the perfect temp for our dough to crisp and the mozzarella to melt. Served to your table on long boards, perfect for sharing.

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Something to start

Beautiful Antipasti

Enjoy a selection of Antipasti while you wait for your pizza. Changing seasonally, you might find Buffalo Mozzarella, Rocket, Coppa, Speck and Mixed Olives. Choose 2 for £5, 3 for £6.

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Best beer in the world? We think so

Craft Beer from £3

Experience the best craft beer from around the world from just £3. Our friends at Beer52 are helping to source it. So if you like something, you can get it delivered home, much like our pizza. Add to this Peroni, carafes of wine and organic, fairtrade coffee. Bellissimo!

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Paired with mouth-watering ingredients

Farm to Fire

We’ve hunted high and low for the best ingredients for every mouthful. We fly our Buffalo Mozzarella D.O.P. 1300 miles from Italy every day. It's totally worth it.

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Served superfast

Serving 100m an hour

The heart of Firezza is a massive firebreathing oven, turning out 200 pizzas per hour. So you can be sure to get back for that 2pm meeting or hit that show.

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London loves Firezza

Thanks for making a fuss

Now that’s a pizza party

Lela London is excited

Frock me she’s excited

We asked Hayley’s advice

SquibbVicious says HELL YEAH

Here’s what Haydy thought