Our story

Firezza opened in 2001 after its two owners realised a long held ambition to deliver excellent quality Neapolitan pizza to discerning foodies. Now, fourteen years later, Firezza has already opened in seventeen locations with a loyal and happy following.

Firezza - Our history

2015 Opened new Wimbledon store

Convert 2 Lupas to Firezza

Many new sites are planned to open in 2015 - we aim to have substantially more sites by the end of 2015 and to continue our growth into 2016

2014 YFM VC bought out and new shareholders on board.

Firezza set up new ambitious growth plan to maintain and improve market leader positioning in London and UK on gourmet pizza delivery

We bought one of our competitors Pizza Lupa with 3 successful sites

Highbury Lupa converted to Firezza

Firezza opens the first site outside London in Tunbridge Wells and make new pipeline of sites in and outside of London

New appointments: Michael Clarke Operations Manager from Pizza Hut and our Group Finance Director Joe Mulroue

Total number of sites: 13 Firezza and 2 Lupa

2013 Firezza opens new branch in Ealing.

2012 Firezza strengthens management team with 2 area managers and in house full time finance.

Firezza introduces online loyalty scheme.

2011 Firezza establishes itself as a market leader in gourmet pizza delivery in London and wins PAPA industry award.

Company moves in new City offices.

2010 Firezza opened the Canary Wharf and Willesden Green branches.Firezza installed a new EPOS system which went live across all its branches in October 2010. The system allows enhanced cost control and point of sale data with real time KPIs.Firezza began a new improved website ordering system.

2008 Firezza raised further investment and opened the Crouch End branch. Firezza became the market leader in London and the UK in the Fast growing Gourmet Pizza delivery sector.

2006 Firezza opened the Chelsea branch.

2005 Buoyed by their initial success, YFM invested further to accelerate our growth and expansion.

Firezza opened the Herne Hill branch.

Firezza opened the Notting Hill branch.

Firezza opened a Support Centre to assist all branches in providing our customers with the best service possible.

2004 YFM, a London based investor, invested in Firezza to help fund its expansion.

Firezza opened the Islington & City branch followed by the Chiswick branch.

2003 Firezza developed their unique concept further and ensured the first two sites were operating fully in the Firezza way.

2002 The second Firezza branch opened in Fulham & Wandsworth.

2001 Firezza opened their first branch in Chelsea & Battersea.

So that's the past, what about the future?

Firezza has big plans for the future. We aim to maintain being the largest premium pizza delivery company in London, UK and then beyond...

During this period of growth we will remain true to our values by delivering outstanding pizza, prepared with top quality ingredients, made with passion and commitment and served in a friendly, informal way.